Make Infolinks as a bridge to the future

Infolinks is the fastest growing in-text advertising network.
Since 2007, the company has connected tens of thousands of websites and advertisers worldwide.
Infolinks utilizes innovative technology to guarantee its advertisers yield the optimal results and its publishers receive the highest revenue share.
The Infolinks Pay Per Click Advertising platform enables advertisers and website owners to benefit from contextual In-Text advertising directly.

The recent update about Infolinks is that in order to better the experience and earnings of their publisher community,
it is motivated to bring on more advertisers to their marketplace and with the addition of these new, direct advertisers to Infolinks Marketplace,
it has taken the strategic step to re-approve all publisher domains including those that have been with them for a long period of time.

Today announced the launch of the first and only self-service In-Text Advertising Marketplace.
The new service allows advertisers to quickly and easily create an In-Text Advertising campaign, with various targeting options, in a matter of minutes.
Each month, Infolinks delivers In-Text advertising campaigns across 250 billion pages of content reaching over 350 million unique visitors.

Over the past few years, advertisers have been searching for new ways to expand their advertising investments beyond Google Adwords.
In-Text Advertising – those double-underline links that upon hovering over a word open a small bubble with an advertisement inside – have proven to be a viable and cost-effective alternative.

“Infolinks new self-service model now makes it easy for anyone familiar with Google Adwords to quickly launch an In-Text Advertising campaign,” said Tomer Treves, Chief Marketing Officer of Infolinks.
“Other services match advertisements to relevant keyword searches, the entire context of the website or the interests of the user.
With Infolinks In-Text Advertising Marketplace, people are actively choosing to open the advertisement in a contextually relevant environment making them much more open to the advertiser's message.
Our service is an advertiser’s dream come true.”

Infolinks self-service In-Text Advertising Marketplace includes the following features:

    * User Friendly - Create an In-Text advertising campaign in minutes
    * Keyword Selection -Select and own your branded keywords across the Web
    * Keyword Bidding - Segment your geographic and vertical market budgeting
    * Advanced Optimization - Customize your reach and maximize ROI
    * Real-Time Reporting - Monitor and continuously improve your brand lift

Infolinks’ real-time contextual targeting matches advertisements to website content at the very moment the reader is engaged and receptive to the advertiser’s message.
Infolinks In-Text advertisements are revealed only when the consumer hovers over a highlighted keyword in relevant content and opts-in to see the advertisements that interest them.

Banner Design Success Techniques

Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

Teasing your curiosity

“Do Not Click Here”. How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What makes this simple sentence so powerful that it compels the visitor to click on it? The answer is curiosity !!!

Copywriters and web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner. However, because the “Do Not Click Here” slogan tells us nothing about what is on the next page, it arouses the visitor’s curiosity and makes it almost impossible not to click on this banner to see what’s behind it.

Simple integrated design

When Larry Page and Sergey Brin first introduced their product, “Google”, to potential investors, they mentioned Adwords as a backup option in case they didn’t make any money. We all know how lucky they were that they eventually needed to use that backup plan. What made these “boring” ads such a great success?

Unlike other ads, Adwords neither arouse the visitor’s curiosity nor disturb the main flow of the web page. In fact, the opposite is true. Adwords are meant to look like part of the search results giving the user the feeling that those ads are there because he asked for them. No one has any doubt that this simple design helps Google to promote both their search engine and the Adwords advertising program.

Take part in the action

Banner designers wisely used interactive technologies like Flash to develop type of banners that invite the user to take part in the action. Drawing the user into the action can be accomplished in many creative ways. Some web designers use popular old games elements as part of the scene. You all know the famous game pacman. One of the banners that I like the most is the one where the user is allowed to let pacman “eat” few dollar signs. At the successful completion of this mission, a nice slogan is revealed asking him to open a saving account that will earn money with a fixed interest rate. The idea behind those interactive banners is simple: Let the user take part in the action and then at the right moment when his mind is less resistant, show him the sales message. Those interactive banners proved to be very efficient. Their biggest disadvantage is that most webmasters will not allow that kind of banner because it distracts too much from the web page content.

Back to Black and White

Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners have been seen a lot lately. It’s probably something that will eventually vanish, but the idea behind it is to be different and to make the user wonder what’s up and hopefully click on the banner to find out.

What about the next trends

What the next trends of banner design will be is something that probably no one can accurately predict. It’s up to some web designer to come up with a new concept that proves to be efficient. There is no doubt that in the future we will see new ways of designing banners, especially when more and more advertising budgets are being spent on the internet instead of commercial TV and other types of advertising media. I guess we will just need to be patient.

Driving Traffic To Your Affiliate Site With SEO(Search Engine Optimization)

Inevitably you will need to drive quality traffic to your website. You will need the traffic in order to make money with your affiliate site. How can you make money if no one is going to visit your site? To this end you will try to launch various marketing campaigns. One of the most common things you may do is to launch a PPC campaign. There are a lot of options to launch such a campaign. You may use the services of Google Adsense for example. There are also other companies which provide such marketing services.

While you may be thinking of launching a PPC campaign, the fact is that you need to pay some money in order to do so. Yes there is no free lunch in this world. In some cases, marketers will spend up to $300 a day in order to get quality traffic to their affiliate websites.

If you think $300 is too much for you, this article is certainly for you. There are indeed free ways to drive quality traffic to your site. However, you will not be able to get the traffic if you do not work on it.

One of the best ways to drive quality traffic to your affiliate site for free is to do search engine optimization (SEO) yourself. No one will challenge the importance of search engines such as Google and Yahoo! in the internet world. You will be able to get really good traffic from the search engine if your website rank well in the search results. And SEO is the way to make your site rank well in the results.

The first step in search engine optimization is to do keyword research. You will need to choose some main keywords for your website to optimize for. There can also be some secondary keywords for a web page or website. However, there is no way to get the first place for all the keywords. As a consequence you need to choose the most targeted keywords for your website.

Keyword research tools will be used to help you to determine the main keywords. There are quite a number of keyword research tools out there. WordTracker, Keyword Discovery and Niche Bot are some of the examples of the keyword research tools you can use. Although all this tools are paid tools and the monthly subscription fees vary from tool to tool, the amount you pay is certain worthy.

After you have done your keyword research, you will write articles which incorporate your main keywords. There can also be some secondary keywords in your articles. When writing the articles, you should always remember you should never spam your articles with the keywords. Otherwise it will only do you harm more than good.

Building back links is also an extremely essential task in search engine optimization. There are various ways of building back links. Article marketing can be one of the ways you adapt. You should also pay attention to the quality of the back links. Do not try to spam your links in forums or newsgroups. This will only harm the ranking of your site.

Essential Steps to Help Get your Site Indexed in Google

Google is hands-down the most popular of all search engines and commands the majority of all searches conducted on the Internet. There are many ways to get noticed by Google and have your web pages climb the results pages. It’s important to remember, though, that your ultimate goal is profit or sales, rather than simply having a busy website. Conversions should be as important as the number of visitors you receive. That is essentially what Google attempts to promote in its algorithms, too, so providing good quality content offers double the advantage.

Linkable Content

Content is a key factor to attracting Google traffic. The more you provide and the greater the quality the better. Providing high quality content means that other sites and users will link to your pages, and this in turn not only drives traffic but each link is viewed as being a vote for the quality of your site and improves your Google ranking.

Regularly Updated Content

Regularly updated content is even better. The more often you add new content, the more often the Google spiders will revisit and re-index your pages. You are also able to target a greater number of keywords, including many long tail keywords, and generate yet more traffic as a result of this. Blogs prove popular because they not only show up well in Google results, but they also encourage interaction with visitors and offer a reason for your visitors to come back to your site in the future.

Your Link Profile

Links are absolutely essential to success in Google. The more links a page receives, the higher the quality of the linking pages, and the more relevant the anchor text, the greater you will perform in Google search engine results. By creating powerful and beneficial content you are offering site owners and your visitors the opportunity to provide a link to your page. In SMO terms this means direct traffic, and in SEO terms it means an improvement of your rankings.

Multimedia Promotion

If much of your content is non-text based media then you will need to pay even more attention to links and how to build those links. Google dedicates a lot of effort to weeding out the synthetic or non-organic links that a page receives. Reciprocal links are known to have become less effective, while links from irrelevant pages or using irrelevant linking text have also become less effective.

Keeping It Organic And Ethical

Optimizing for Google should be organic and should definitely be ethical. The algorithms are constantly changing and Google’s own image of the perfect web page is also updated regularly. By acting ethically you can help guarantee, at the very least, that your individual efforts won’t cause detriment to your overall campaign. Good content and quality inbound links look certain to be the focus of Google algorithms for some time to come, because they are the essence of what the Internet should offer (at least in Google’s eyes anyway).